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CrossLink™ Architect: Less Maintenance. Better Marketing.

Quality is Worth Returning For

Everything about your website must enhance your company's credibility and help your online visitor build a case for a decision:

  • Are you trustworthy?
  • Do you care about my visit?
  • Should I come back in the future?

Your online audience will appreciate a website that is easy to find, to navigate, and that enhances your message. Even such "side items" like related links and news articles on your page get noticed, because those elements offer your customers extra value for their visit.

The CrossLink™ web platform makes it simple to manage those extras in addition to streamlining routine maintenance. For example, you can update a link on one webpage and be assured that the link is updated everywhere on your site. And take advantage of CrossLink's capabilities to help reach current and future customers whether they come from a desktop search, through mobile access, or from another link. For bonus tips on improving the content quality of your webpages, visit our solutions pages.

Just as with our client who says that "the CrossLink tool fits like a glove," our tool's adaptive features can empower your team to constantly improve the quality of your website and better reach your audience.

CrossLink Solutions

Message Targeting: Customers appreciate personalized attention.

CrossLink can help determine where your online audience came from and where they go on your site. By learning your users' context, you can present them with information they demonstrate a high interest in. It's also known as dynamic targeted content or interest-based marketing, and it increases the value of your website. It's like a helpful concierge who offers relevant information to a visitor that she wasn't expecting, but is happy to learn. Learn more about message targeting on our solutions page.

Mobility: Why limit yourself to your desktop site?  Your customers don't.

Is your mobile website just a mini-version of the desktop site?  Or is it truly mobile? Pull in your online audience and then keep them coming back, no matter their screen size. Use CrossLink to manage an effective mobile website right alongside your desktop site. Learn more about mobile access on our solutions page.

Search Engine Optimization: Because your customer can't find you.

Help your potential customers find your business. Use CrossLink to analyze your website for the "density" of keywords within your content. Your web team can use this information to tweak your webpages for optimal search engine results and marketing. We can help you get started on search engine optimization on our solutions page.

CrossLink Benefits

With CrossLink's capabilities and our support, you present your pages exactly how you want them: in a way that's meaningful to your customer. Check out how the CrossLink platform can support and enhance your maintenance and marketing:

Check-in/Check-out Capability Avoid stepping on each other's toes. By checking out the file you are working on, no one else can accidentally override your changes.
Custom Output Provide data feeds for your visitors or other systems in any format desired: iCal, XML, JSON, etc.
Customizable Templates Adjust the look of your pages with quick changes to your templates, and apply those changes to any page instantly.
Information Architecture Control your site's organization with static code or let CrossLink generate it dynamically for you.
Interest-Based Marketing See where users came from and how they use your site; use that information to show them related content.
Links Give your users more value and build your credibility by showing them featured stories and related links to current information pertaining to their interests.
Marketing URLs Manage unlimited vanity URLs to ensure your marketing URLs are short and sweet.
Mobility Maintain and preview both your desktop and mobile site with the same tool.
Multiple Environments Designed for multiple environments so you can keep your next big thing under wraps until the big reveal.
Searches Easily access the data stored in CrossLink pages and customize how that information will appear to the visitor.
Search Engine Optimization (SEO) Run analytics on your web content and determine the right density of keyword use in your site for optimal search results.
Versions Keep track of different versions of your webpages.

Sound pricey? It's not.

One hour of using CrossLink to manage and market your web content costs $2 and change—or about the price of a cup of coffee. Sounds like just what your team needs. For more on using this tool, call us at 1-888-242-5751 or send us a message.