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CrossLink: A Web Platform Designed with the Web Team in Mind

Web Transformation: From Static to Cutting Edge

The client: EDS, now HP Enterprise Services, a global Fortune 500 company

The challenges:

• Migrate the website from a UNIX platform to a Windows platform
• Transform from a static publishing model to a dynamic publishing model
• Redesign the corporate website
• Jump to the forefront of web standards and user experience
• Manage the entire Web site with only 6 Web professionals

Seeking to save time and money on managing its website, the EDS web team examined content management systems from several vendors, but could not find a product that provided both flexibility and full control over an entire website. If one of their goals was to be on the forefront of web standards, then their website management needed to reflect that quality. They needed a system that could get them there.

That's how our relationship began. In 2004, EDS asked Innovative Way to build a forward-thinking solution that would meet their needs as they redesigned their corporate website and later rebranded to HP Enterprise Services.

The results:

• We created and deployed CrossLink in 2004, giving EDS and its Web team full control of their website content
• The EDS Web team won the 2004 International "Stevie" Business Award for "Best Corporate Home Page."
• Became the best-in-class website for professional services in 2007 (scored against IBM, Accenture, Capgemini, etc.), according to independent research firm siteIQ.
• HP Enterprise Services retains use of CrossLink to manage its online marketing, proposal extranets, and internal communications.

See below for the multiple redesigns of the EDS website and awards they received as they became HP Enterprise Services.

Images of the original EDS corporate website and of its first redesign using CrossLink.

Image 1. EDS corporate website, prior 2004.

Image 2. EDS corporate website, redesigned by the EDS web team using CrossLink.

Images of subsequent brand changes from EDS to HP Enterprise.

Eventually, EDS went through 3 brand changes (see images 3, 4, and 5) in 5 years as it became HP Enterprise.

Image 3. The second redesign of the EDS corporate website.

Image 4. The third redesign of the EDS corporate website

Image 5. In 2009, EDS, an HP company, became HP Enterprise Services. The HP Enterprise web team continues to use CrossLink to manage its website.

Web Site Awards Earned Since CrossLink Implementation

Since 2004, when the EDS Web team began using CrossLink, through today as HP Enterprise Services, its website has been recognized with numerous industry awards, including:

• 2008 Web Marketing Association's B2B Standard of Excellence, Investor Relations Standard of Excellence
• 2008 Astrid Awards Silver: "Best Corporate – U.S. Based Web Site"
• 2008 American "Stevie" Business Award Finalist: "Corporate Information"
• 2007 American "Stevie" Business Award Finalist: "Corporate Information"
• 2007 Customer Respect Group Semi-Annual Online Customer Respect Study of High-Tech, Companies: "EDS the leading company "
• 2007 Web Marketing Association's Outstanding IR Site in the 2006 Interactive Investor Relations Awards
• 2006 Customer Respect Group Semi-Annual Online Customer Respect Study of High-Tech, Companies: "EDS the leading company"
• 2006 Web Marketing Association's WebAward International Business Standard of Excellence
• 2006 Web Marketing Association's WebAward Technology Standard of Excellence
• 2006 International "Stevie" Business Award Winner: "Corporate Information"
• 2006 American "Stevie" Business Award Finalist: "Corporate Information"
• 2006 American "Stevie" Business Award Finalist: "Overall Design"
• 2006 Customer Respect Group Semi-Annual Online Customer Respect Study of High-Tech, Companies: "EDS Excellent Rating"
• 2005 American "Stevie" Business Award Finalist: "Best Overall Design"
• 2005 International "Stevie" Business Award Finalist: "Best Interface Design"
• 2005 Astrid Awards Bronze: "Best Corporate – U.S. Based Web Site"
• 2004 International "Stevie" Business Award: "Best Corporate Home Page"

CrossLink Suite. Less Maintenance. Better Marketing.

Request more details on how CrossLink can streamline your web content management and boost your online marketing at 1-888-242-5751.